ARENA LABS

• Director
• Producer
• Lead Editor
• Talent Casting
• Content Development
• Story Telling, Scripting, Interviewing

Arena Strive is the first coaching system designed specifically for doctors and nurses, integrating physiological data with research-backed insights from leaders in medicine, science, elite military, professional sports, and the performing arts.

Serving as Head of Content, I was responsible for executing the founder / CEO’s vision and bringing Arena’s content learning journey to life. I led the end-to-end video production process —from initial outreach to final upload— and oversaw ongoing content development for the app and platform.

NOTABLE TALENT

  • Ashton Eaton, OLY
    Two-time Olympic Gold Medalist

  • Kristen Holmes, Ph.D.
    Global Head of Human Performance, Principal Scientist at WHOOP

  • Natalie Krane, M.D.
    Double Board-Certified Facial Plastic & Reconstructive Surgeon

  • Wendy Borlabi, Psy.D.
    Sport Psychologist
    Director of Performance & Mental Health for the Chicago Bulls

  • Christine Trankiem, M.D.
    Chief of Trauma & Acute-Care Surgery at MedStar

  • Nic Shimonek, CSCS
    Former NFL Quarterback

  • Betina Gozo, CPT
    Nike Global Master Trainer

  • Andrew Huberman, Ph.D.
    Host of the Huberman Lab Podcast
    Professor and Neuroscientist at Stanford University

SELECT VIDEOS - LEARNING JOURNEY

On location, interview with slight scripting, minor graphic elements

SELECT VIDEOS - ORIENTATIONS

Scripted, heavy graphic elements to explain & model the in-app experience

• Lead the entire end-to-end production process
• Oversaw talent outreach + casting
• Directed talent on-set to create compelling narratives
• Produced over 120 videos in a 4-month time span
• Lead the post-production workflow
• Worked cross-functionally with the founder/CEO + the following teams: design, platform, clinician performance, and product.

THE DETAILS