SWEAT FACTOR

• Creative Direction
• Identity Design
• Brand + Content Strategy
• Talent Casting & Development
• End-to-End Video & Photo Production
• Social Media, Email, Paid, Lifecycle Marketing

Sweat Factor is a fitness streaming platform with apps available for iPhone, Apple TV, Android, Roku, and Amazon. While it initially started as a DTC focused product, the focus shifted to B2B solutions as the business scaled. Sweat Factor was acquired by Wellable in July 2022.

As the Founder of the company, I bootstrapped, managed & scaled the platform from inception to acquisition — lead all creative direction, production, project & product management, content strategy, branding & marketing to develop & expand the Sweat Factor brand + app.